Our new home
As you may or may not have gathered, there have been some big changes afoot at Kettlewell recently. Quietly, behind the scenes, the team has been busy packing up boxes of clothes (hundreds and hundreds of them, in fact – a whole warehouse’s worth of stock), as well as all our day-to-day admin, in preparation for our big move to brand-new Kettlewell HQ.
It has been seven years since we first moved into our old warehouse in Crewkerne, Somerset, and just like any growing family, we had simply got too big for it (something we’d never thought we’d hear ourselves say when we first moved in to the huge empty warehouse space – it felt cavernous at the time). It’s no mean feat moving an entire business lock, stock and barrel but it’s only now that we’re in that we can properly appreciate the difference the move has made – and the view out of the office window alone makes it worth the upheaval. On a cloudless day, you can even see the sea.
Needless to say, we have a lot more space – 12,000 sq ft to be precise, which is what we need to be able to accommodate all the new styles, colours and sizes that you have been asking of us. For example, having looked at our analysis of sizes being sold, we realised there was a demand for a size smaller than our size S, so from next month we will be introducing size XS in selected styles and colours. Our sizing will now run as follows: size XS (6-8), size S (10), size M (12), size L (14), size LL (16-18). There is no change to the fit of size S but having listened to our customers we understand that the size S was a little generous for our size 8 customers.
The increased storage space in our new HQ also means that we are able to bring you a greater colour choice for the different seasonal palettes, as well as more exciting styles to keep you looking and feeling your best. It’s a far cry from the early days when John and I first moved down from London with three small children and launched out of tiny space that started off life as a pig shed. In those days it was just the two of us in the office (with Tom in a cot) and we’d rope in friends and family to model the clothes and even involve the children in how the cover looked (they loved having their say in the design as young as five). This year our brochure will go out to 2 million customers and our styles are regularly featured in the fashion press (speaking of which, did you catch Fearne Cotton in our silky roll-neck in The Sunday Telegraph’s Stella magazine?). It’s times like these that I appreciate how far we’ve come as a brand and am genuinely excited as we move on to the next phase. Thank you for joining us on the journey.