Behind the scenes at Kettlewell

We like to think of ourselves as a caring, sharing sort of a company – when something new and exciting happens, my first instinct is to spread the news with our customers. I know from your feedback that you love to hear about the everyday workings of the business, so for this week’s blog I’m taking you on a visual tour around Kettlewell, to give you a glimpse of what goes on behind the scenes.

Some of you might be aware that in the past couple of months we have been fortunate enough to open the doors on a brand-new photographic studio here at Kettlewell HQ – a 150sq m space that has really revolutionised the way we shoot images for our website and catalogues. As well as being a great airy space with high ceilings, it has changing rooms for our models and a kitchen area to rustle up refreshments, and special ‘Insta’ area sectioned off where I can do my Lives! Now, rather than having to lug enormous suitcases full of colourful new-season clothes up to London for each studio shoot, everything we need is right here on site. It has given us so much flexibility in the way we work.

I also thought I’d give you a peek at the warehouse where all those little blue parcels of joy are picked and packed and sent out to across the world. We have introduced quite a few changes since we first moved to our new HQ, not least the arrival of our compressing machines which crush all our cardboard, paper and plastic bags for recycling, and our new postage bags which are 80% recycled material. All steps in the right direction, which I know our customers expect.

And then there’s the team – the people who collectively help to make the colour magic happen, from design and creative to the warehouse team who get your orders ready for dispatch. Whether we’re launching a new collection to working towards the next, it’s busy, busy, busy here making sure our customers have the styles and colours they love. One thing’s for sure, there’s never a dull moment at Kettlewell – it must be all that colour!

However that's only some of what goes on at Kettlewell HQ - there's a lot more involved in getting your orders delivered to you - here's a quick summary.

Headteacher Alison Maybury, wearing her Lilac Pink Lambswool Coatigan with a Cochineal Cashmere Gauze Stole (over last season's Ella Spot Skirt and Top).

You can read our Colour Conversation with Alison here.