Melissa's Christmas message
Normally, when I sit down to write my end-of-year blog post, I take the opportunity to reflect on all the wonderful things that have happened over the past year at Kettlewell. It’s not hard to find lots of positive, uplifting experiences to draw on when you work with colour, so I’m always coming at it from a good starting point.
But this year has been a year like no other. If you told me this time last December that I’d be choosing colours for face masks to protect our customers from a worldwide pandemic, I would never have believed you. Nor that we’d be pinning notices to the walls asking staff to sanitise their hands and keep two metres apart. Of course, we’re all used to it now and everyone has been brilliant at adjusting to the ‘new normal’, but a year ago the idea of social distancing couldn’t have been further from everyone’s minds.
As the year draws to an end I’m glad to say that not only have we survived the challenges thrown at us, but we have grown stronger because of them. It’s helped, of course, that we have the best customers a brand could wish for (I’m sure neighbourhoods around the world are now a brighter place because of all your colour love!) and that you have been brilliantly understanding when items have taken a little longer to arrive than usual. And we are grateful to our factories, working tirelessly throughout the pandemic to keep the orders coming, even when they were facing staff shortages due to the Coronavirus. They have helped us to keep sending out those little parcels of colour joy into the world, which is team work at its best.
With just days to go now before the big day, we have a lot to feel grateful for, and although the celebrations are a little more low-key than we’re used to, we’ve been keen to embrace the Christmas spirit at Kettlewell HQ. Today we held our first ever virtual Christmas party for members of the Facebook Colour Club, who joined us online amid fairy lights and glitter balls (a glass of fizz and mince pies in hand) to share feel-good tips and colour inspiration with our in-house colour expert, Jo. It was also an opportunity for Jo to announce the three winners of our fun 12 Days of Christmas Colour Challenge, starting on December 2nd with wear the best shade of green for ‘partridge in a pear tree’ and ending on December 13th with wear the most glamorous ‘12 lords a leaping’ outfit. It has been brilliant to see everyone putting so much effort and thought into their outfits and a real bit of festive fun.
While Christmas is not going to look the same for any of us this year, we do hope that whatever you’re doing, it is merry and bright (and if you’re wearing Kettlewell, the brighter the better!).
Merry Christmas from all the team,
A YEAR IN PICTURES
The team on location in Cape Town for the Summer shoot. Blue skies as standard.
The Beast from the East sweeps the West Country and our Facebook Colour Club is born!
Parcelling up rainbows from the SS20 collection as the UK goes into lockdown.
John and I raising a glass on our 28th wedding anniversary (our three children cooked up a feast to celebrate).
Strong demand from the US and the support of the Colour Club threw us a lifeline when the Spring book landed.
Celebrating my birthday with a gorgeous walk and picnic with John in sunny Abbotsbury, Dorset.
Our socially distant AW20 shoot in Kettlewell face masks (in our seasonal palettes, naturally!).
The first of our Colour Club Facebook Lives; taking delivery of our Autumn collection.
While the AW catalogue hits the doormats, the fun business of shooting Christmas begins.
Jo and I talk all things tonal with Colour Me Beautiful consultant, Nicola Davis. Going live with the four digital AW catalogues.
Five thousand Colour Club members and climbing! Our SS21 location house about to be filled with glorious colour… watch this space!
Our first Colour Club competition - and our members rose to the 12 days of Christmas Challenge brilliantly!
PS Due to stock issues this year, our Winter sale will be smaller than usual and will start in January.
We'll keep you posted...