Designed for longevity
There’s been a lot in the press lately about the move away from fast fashion towards better-quality pieces that are kind to the planet and have a long life ahead of them. It’s a hot topic and one that’s close to my heart. Kettlewell works with small family-run factories in Portugal and Turkey that care for their employees and produce clothing using ethical and environmentally friendly practices. Their standards are as exacting as ours and together we strive to produce high-quality, long-lasting clothes that you’d be proud to hang in your wardrobe – pieces that won’t go out of shape after you’ve worn them once, or that lose their colour after a couple of washes. Each season, John and I visit the factories to check that every seam and button in the new collection is straight, every label correctly stitched, every fabric the best it can be.
It’s important to us that our products are sustainable and ethical at the point of production in terms of the fabrics we use and the conditions for employees at our factories, but also that they are sustainable in that they don’t need to be replaced after just a handful of wears. We consider any potential addition to Kettlewell, whether it’s a new fabric or a whole new factory, on its own merits, and hold each one up to our own personal ethical, environmental and quality standards before moving forwards with it.
It gives our customers the confidence to buy a style knowing the production process hasn’t harmed the environment and that it will last season after season. I still have styles in my wardrobe from the early days of Kettlewell (one of our vanilla Lace Camisoles from the first production springs to mind, as well as a couple of eight-year-old Silky Crew Necks which still look brand new). When a friend says, “Ooh, I love that top! Is it this season’s?” it’s not unusual for me to reply, “No, it’s six seasons ago!”
And judging by the lovely feedback we receive from our customers, it seems that you appreciate the quality too:
What I’ve learnt over the years is that helping our customers to be selective in their style and colour choices is key. We want them to choose items that work for them, so that every item they buy from us becomes a firm wardrobe favourite. That’s why we have the Colour Quiz, designed to be informative about the power of colour and direct customers to the colours that are most likely to work for them, and Colour Combination inspirations to help them mix and match those colours. It's also the reason we’ve launched a Style Quiz – a new guide to help customers find the Kettlewell styles that suit them best. After all, nobody wants to get it wrong and end up with a wardrobe of clothes that never see the light of day. I want everyone to find styles in their right colours and shine in them!
For an in-depth personal colour and style analysis, visit our ‘Find a stylist’ page to find a consultant near you