Choosing the new colours for S/S19
South Beach pastels, zingy yellows, antique pinks, elegant icy blues – this week we’ve been mulling over the mood boards and poring over the Pantone books to come up with the hot new colours you’ll be wearing from Kettlewell a year from now (if only we could put an order in for the same weather while we’re at it…).
With literally hundreds of colours to choose from in the Pantone guide – and, let’s not forget, over 160 different colours already available in the Kettlewell library – honing in on over 40 new shades is no five-minute job. It’s a bit like being a kid in a candy store with dozens and dozens of gorgeous hues just jumping out at you from all angles. Even for a colour fanatic like me, it can be a little head-spinning at times.
That’s where the mood boards come in – visual inspiration boards put together by our designer, Sarah, that bring together the key fashion trends and colours for S/S19 to provide a starting point from which to work from. Then it’s a case of going through each of the seasonal palettes and picking out a dozen or so new colours from the Pantone books – whether it’s a punchy new orange for Autumns, say; or a fresh new apple green for Springs.
For each collection we aim to give each of our customers as much choice as possible across their seasonal palettes – a host of great new shades they won’t find every day on the high street. That’s what makes us stand out from other fashion brands and why customers return to us season after season. We love hearing what you think of our colours, and if there are any that you would especially like to see in the S/S19 collection, do get in touch on social media or in the comments below to let us know. A certain shade of blue, for example, that you’d like to see in a dress for a friend’s wedding or work top; a variation on a yellow for that perfect sunshine tee to slip into next summer’s suitcase. Everyone has their favourite shades and we’d love to see if we can help bring them to life!