Bestsellers from our new SS18 collection
Tracey from the Naughty Forty Diaries blog wearing a Floral Wrap Dress
Notwithstanding all this topsy-turvy weather we’ve been having recently (here in the West Country it’s been like London buses: you wait years for snow and then two Siberian cold snaps come along at once), the start of the new season has been abuzz with activity. As well as a factory visit to Portugal and a High Summer photo shoot in London (where, of course, it snowed again!), our designer Sarah and I have been busy sample shopping, seeking out inspiration and choosing new colours for our SS19 collection. We’ve also been busy working with journalists and bloggers, making sure the SS18 collection is firmly on their radar and able to see for themselves the range of styles and colours on offer. And the reception, I have to say, has been really positive.
My favourite thing once the catalogues have been mailed is to check up on the new best-sellers – you could say it verges on the obsessive. I love to know what you are all ordering from the book and reading your feedback, as this is how we are able to improve each season (being a perfectionist my work is never done). So while last season it was all about the faux-suede Alexa jacket and Keira dress, this season it looks as though we have a number of runaway favourites – pieces that you have been busy slotting into your new-season wardrobe.