Your one stop wish list creator
Do you ever find yourself browsing the Kettlewell site, thinking 'I'd like that, and that, and that...' but unsure which items to prioritise, and which items will look good together when you actually put them into an outfit? If only there were a way to keep a running wishlist, with the ability to reorganise and prioritise, and to which you could also add items from your own wardrobe or other websites, to ensure you end up only with the perfect items for you?
We've had numerous requests over the years for a 'wishlist' function on the website, but when we spoke to customers we felt that there was more to it than simply a shopping list. Our customers want to be able to get everything they like the look together in one place, then be able to visually put outfits together, rearrange their lists according to need/want/vagaries of the weather, and also add in items they already own in order to see which combinations work before hitting the purchase button.
That’s a complicated tool and plays havoc with our stock system. But, luckily for us, that tool already exists and, better yet, it's 100% free and simple to use! Pinterest is an invaluable moodboard tool which we feel is the best, simplest, and most versatile wishlist creator we've come across.
If you haven't come across it, Pinterest is a website which enables you to create your own moodboards of images from anywhere on the web (or even upload your own). You can search for images within the site, or add images from other websites. We aren't going to attempt to teach you the ins and outs of setting up a Pinterest account and how to pin - a swift google will give you dozens of incredibly in depth tutorials. But what we can do is show you how we love to use Pinterest as a wishlist tool once you're set up.
In order to demonstrate, I've created a hypothetical Kettlewell customer. She's done the quizzes, and she's come out as an Autumn, and her style type is Princess.
So our Autumn starts to browse the site, and others, and begins to identify a few things she likes the look of. She pins each to her 'wishlist' Pinterest board, and before long, she has a wonderful long wishlist of items she wants.
Tragically, our Autumn is not a millionaire, so she needs to carefully consider which purchases to prioritise, and this is where Pinterest's magic really comes in. Using the drag and drop function, our Autumn can move items around, seeing how different styles look next to each other to help her visualise the final outfits. You can see she has created several looks using the same handful of items of clothing, which has helped her identify her priority styles.
Once you have begun to use Pinterest as a wishlist, you can add and remove items as you please (or as you buy them), and you can begin to move onto more ways to use this near-magical moodboard tool. Here are a couple of ideas:
- Create a moodboard for your seasonal palette and/or personal style. Don't just pin Kettlewell clothes - heck, don't just pin clothes! Simply add any image which fits the colour palette or style mood you're trying to create (tip: you can save from around the web, but when you're creating moodboards, Pinterest is a brilliant search engine and resource in it's own right, so just try searching 'deep autumn colours' or 'feminine style' within Pinterest itself first).
- Plan your whole wardrobe in Pinterest! No reason to keep it solely for wishlists, right? You can move pins from your wishlist board to your wardrobe planner board as you purchase them, and rearrange pins within your wardrobe planner board to create outfits.
- Don't forget that you can upload your own images to Pinterest - this is brilliant once you get to the 'wardrobe curation' stage, because guaranteed you won't be able to find an image of that old faithful 90s skirt that pulls together 30% of your outfits.
- Don't be afraid to pin, delete, repin, create sections within boards, create separate boards for exercise clothes, loungewear, hobbies and holidays! Pinterest is almost endlessly flexible and functional, and the more you use it, the more it will feel like second nature.