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Pantone Colour of the Year 2018

I look forward to writing this post at the beginning of every year. The colour of the year from Pantone® has such a huge influence on not just the clothes but the art, interiors and lifestyle products we'll see in shops over the coming 12 months.

And this year's colour is... drum roll.... Ultra Violet!

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In the words of world renowned colour authority Pantone®, "inventive and imaginative, Ultra Violet lights the way to what is yet to come." The colour experts go on to state that Ultra Violet "suggests the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond where we are now." Much like, and perhaps even more so than, 2017's Greenery, Ultra Violet feels somewhat optimistic and adventurous, a marked step away from the safer, less adventurous colours of 2016 (Rose Quartz and Serenity) and 2015 (Marsala).

Here at Kettlewell, we've been collecting all things purple over at our We Love Purple Pinterest board (although we are still in love with all the other colours too!)

Ultra Violet sits in the Spring palette (although very much at the Summer 'edge' of it) but, being a shade of purple, needs only the slightest of colour shifts to work well in any of the four seasonal palettes.

To find your best variation of Ultra Violet, simply apply the rules of your season. While Springs can stick to it as it is (make sure it isn't too soft!), Summers take it slightly softer and more mauve, Autumns need a little more depth and darkness - more of a Cadbury wrapper purple - and Winters need maximum vibrancy and depth.

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Arlette on Aug 26, 2019 7:26 PM

Do hope there will be more heliotrope this season - it was sadly unavailable over the summer.

Kathleen on Mar 26, 2018 6:45 PM

Hi. I'm somewhat confused by this, as I've always seen purple as a cool colour by nature and Spring is supposed to be warm. Even this purple - which I like (I'm pretty sure I'm a Summer, but maybe some Spring undertone) seems on the cool side.

Kettlewell Colours: When we're looking at a colour, it's more about the shade or version of that colour which affects its season, rather than specific colours belonging to different seasons - every season has it's own shade of purple. This one is a somewhat 'neutral' purple, in that it doesn't lean hugely warm or cool, which is why it sits fairly comfortably with both the spring and summer palettes.

Jan on Jan 23, 2018 11:36 AM

Purple is one of my favourites and Kettlewell do it perfectly. Thank heavens there will be lots of it about.

jennie on Jan 20, 2018 1:31 PM

love those colors

Artist Helen on Jan 20, 2018 10:45 AM

Mouthwatering blog! Purple is one of my very best colours (although I would never have discovered this without Kettlewell). Looking forward to indulging in it...