Pantone Colour of the Year 2018
I look forward to writing this post at the beginning of every year. The colour of the year from Pantone® has such a huge influence on not just the clothes but the art, interiors and lifestyle products we'll see in shops over the coming 12 months.
And this year's colour is... drum roll.... Ultra Violet!
In the words of world renowned colour authority Pantone®, "inventive and imaginative, Ultra Violet lights the way to what is yet to come." The colour experts go on to state that Ultra Violet "suggests the mysteries of the cosmos, the intrigue of what lies ahead and the discoveries beyond where we are now." Much like, and perhaps even more so than, 2017's Greenery, Ultra Violet feels somewhat optimistic and adventurous, a marked step away from the safer, less adventurous colours of 2016 (Rose Quartz and Serenity) and 2015 (Marsala).
Here at Kettlewell, we've been collecting all things purple over at our We Love Purple Pinterest board (although we are still in love with all the other colours too!)
Ultra Violet sits in the Spring palette (although very much at the Summer 'edge' of it) but, being a shade of purple, needs only the slightest of colour shifts to work well in any of the four seasonal palettes.
To find your best variation of Ultra Violet, simply apply the rules of your season. While Springs can stick to it as it is (make sure it isn't too soft!), Summers take it slightly softer and more mauve, Autumns need a little more depth and darkness - more of a Cadbury wrapper purple - and Winters need maximum vibrancy and depth.