Find your perfect fit


Is there anything more annoying than going to all the effort of finding and choosing clothes online, waiting for the delivery, excitedly opening the parcel, trying on your clothes, and discovering that they either (a) don't fit, or (b) don't suit your body shape. We know that fit is the main reason customers return clothes to us, so we've been working hard to provide the tools you need to choose the clothes that will love you as much as you love them.

The Quizzes


Choosing the right clothes for your unique combination of skintone, personal style and body shape is the first step to style success. Are you a pixie or a princess, a minimalist or a movie star? Or do you carve your own path as an Adventurer? Whichever you are, our quizzes will help you work out whether you need more fitted styles, more flowing shapes, or those which show off your curves.

If you haven't already, begin with the colour quiz,  which is a good place to start your colour journey but then we highly recommend having a full in-depth colour analysis with one of our recommended stylists. Then combine the results of your personal style and body shape quiz results to discover the very best styles for you.


We find that the following works for each of our style personalities:

Pixie - Neat, fitted styles are almost always best on you, although a tunic and leggings can really emphasise your elfin side!

Adventurer - semi-fitted and relaxed fits, longer lengths, layers (if you love the more fitted styles too, layering with a looser wrap can be a great way to wear them), and texture.

Princess - Keep it feminine and pretty. Fitted tops which show your waist, and less structured skirts and trousers which flow over your bottom half often work well for you.

Minimalist - Semi-fitted styles generally work best, although a relaxed fit top can often work well with a classic slim pair of trousers.

Movie Star - Flirty and gorgeous! Cleavage, fitted shapes, and a bit of swish in the form of a longer wrap over a fitted top or a maxi skirt, all add to your screen siren look.

Our body shape quiz is the most 'technical' and will help you once and for all identify your body shape - most of us estimate our shape incorrectly, mentally exaggerating the bits we don't like and minimising the bits we're ok with. Once you know your body shape, you can move onto the next tool we provide for finding your perfect fit...

The Filters


You've probably used the website filters to sort products by season, colour or size, but did you know we also have a fit filter, and a brand new body shape filter as well?

The fit filter allows you to view fitted, semi-fitted or relaxed styles, according to your own preference and personal style (but do read my notes on these fits below, especially if there's a style you love that shouldn't work).

As well as fit, we are particularly thrilled with our new body shape filter. If you've completed the body shape quiz you'll be familiar with our body shape expert Cristina's expertise at assessing your shape, and she is categorising most items on the website according to body shape. This means that once you know your shape, you can find the perfect items for you.

And don't forget that our basics can be adapted to any body shape. They can be incredibly useful for adding colour and style to your wardrobe. The combination of fitted top with more flowing wrap layered over, for instance, is flattering on a huge range of body shapes and personal styles. And don't forget that you can 'compensate' for the fit if your style doesn't perfectly match with the fit of the item in question. Our three simple rules:

  1. If an item is relaxed fit - take your normal size if you like things breezy, but size down if you're between sizes or want something a little neater.
  2. If an item is semi-fitted - take your usual size, or go up or down for a more relaxed or more fitted/formal look, depending on your needs and personal style.
  3. If an item is fitted - take your normal size if you like a really neat, structured fit, or size up for a more classic fit.

Product Details

You've found the item you love, but before you order it, don't forget the product details! It might just feel like sales bumpf, but the product listing page can give you a huge amount of information about the item you're looking at.


Don't forget to check out the product images - one of the reasons we use professional models is because they are experts at showing off everything you need to know about an item of clothing - browse through the full range of photos for an idea of how a top hangs, its fit, and any detailing. The product listing will also contain information about the length of the garment, and any specific colours used in prints, so you can be sure if it will co-ordinate with your wardrobe.

And don't forget that as well as the product images, every garment also has a product video. Our videos feature one of the Kettlewell HQ team modelling the item and talking about the fit and fabric (and yes, we know we have a Winter, a Spring and an Autumn, but no Summer! Turns out that Summers, especially those prepared to stand in front of a camera, are in short supply at HQ. We promise we'll lure one into it one day!). We know that customers find these 'real life' videos the perfect complement to our model shots and they've proven invaluable in deciding whether something will work well for you.

Customer reviews

Reviews can be a real goldmine of advice about fit and style - read through the reviews to see what other customers thought. And if you want to be a part of the Kettlewell community, please do leave your own! Reviews are so helpful for other customers, as well as for our team when it comes to tweaking designs to make them even better.



Don't forget about what's under your clothes! Smooth underwear, and a well fitting bra, will make the world of difference when it comes to how your clothes fit. We often find customers comment that they have dropped an entire size when they switch to a better fitting bra - for the more, ahem, generously busted among us, a bra which gets everything where it belongs can give you back the perfect hourglass figure, and if (like me) you fall at the other end of the spectrum, a good bra can give you curves where you don't feel like you have them. We highly recommend Sara from Brasense to help you find the perfect bra.

Jackie Reid on Aug 06, 2020 5:53 PM

I was surprised to find that I'm a 'lean column' as I always thought I was a pear - maybe that just reflects the fact that my hips haven't got much wider but my waist is catching them up! I agree with the ladies who commented that there are no styles for those of us who are 5ft 2ins or shorter. Even though I'm fairly slim, if the waist on a top falls around my hips the top looks too tight. One of the styles recommended is a half sleeve, but they end below the bend in my elbow which is uncomfortable and creases. Necklines are often too wide or deep for my narrow shoulders and short body. There are fewer and fewer places for us petite ladies to find clothes that fit, please consider producing petite sizes.

Margaret on Jul 29, 2020 11:38 AM

I agree with all the comments especially about 5ft 2 model. I am under 5ft and would love you to offer a shorter length for t shirts.

Deb on Jul 27, 2020 10:26 AM

Love reading your blogs . Just like to add that as well as a summer your missing a model Thats under 5ft 2ins

stellatagg on Jul 27, 2020 7:12 AM

a very interesting read about fitting clothes to what size everyone is very helpful

Kathy Love on Jul 25, 2020 10:02 PM

This is incredibly useful, and follows on from the discussion in the Colour Club. The only thing that has made me return the occasional item has been the way it fitted on me, so having clothes categorised by body shape as well as colour will be a huge help. I agree with Karen Gaffney that this level of support is unique. Other companies sell clothes, but Kettlewell actively helps you build a wardrobe that actually works. Thank you all!

Scrapmate on Jul 25, 2020 4:53 PM

Such basic but important information that no other company seems to bother with. Thank you so much for this.

Veronica Stephen on Jul 25, 2020 3:30 PM

Like the comment above I have just read your blog. The information supplied helps a great deal and has made choosing a joy, wish everyone did this.

Mary on Jul 25, 2020 3:20 PM

I agree with Karen's comment. Everyone here is so helpful. I wonder if a Search facility could be added to the site and whether buyers might find it useful? Also a Returns section, though this is asking a lot!!

Barbara on Jul 25, 2020 1:08 PM

Another really useful blog. I haven't noticed a product video for every garment yet but it's a great idea. I find the product info and reviews invaluable and I always look forward to Jo's blogs some of which I refer back to.

Marion SALMON on Jul 25, 2020 10:49 AM

Here! here! I so agree with the above comment. My husband has been seriously ill over the past 18 months and i have really enjoyed the break when I can get away from my problems and read your great information on colour and style. I had my colours done 30years ago (Warm) and am amazed at the difference it makes to shopping for clothes.

sue jenkins on Jul 25, 2020 8:51 AM

I use these a lot already, though I am now off to confirm my body shape as I have never been sure, so thanks for that useful tool. No other retailer I use provides such comprehensive information and it all really helps to avoid disappointment and wasted travel miles for parcels. Thank you!

Lesley on Jul 25, 2020 8:47 AM

The body shape filter will be a good send for me since I veer between M and L and I hate having to send stuff back - as much as you don’t want returns. 💃

Karen Gaffney on Jul 24, 2020 4:16 PM

I've just read this and have to say that I honestly can't think of another company that offers the same advice and help as Kettlewell ... absolutely fantastic and thanks!

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