Twitter logo

10 items, 10 outfits

We recently published this blog post showing you how to choose 10 items and create a whole range of looks from them. We originally published the post using Spring colours, but we were blown away by how much you loved it, and after repeated requests from the Kettlewell Colour Club members, we've decided to recreate it for everyone! Scroll down and you can now see the capsule wardrobe for each season.


In these sudden days of at-home-ness, we at Kettlewell have found ourselves contemplating both the importance of wearing clothes that make you feel amazing (just because nobody else is going to see it doesn't mean that perfect Poppy red dress can't fill your day with joy) and also the sudden need to reorganise and enjoy our personal spaces. For all of us, of course, that meant starting with our wardrobes.

Whether you're working with what you've got or enjoying your favourites from our new collection, I always think a fresh feeling capsule wardrobe is possible with only a handful of items, and HQ challenged me to create that revamp - 10 items, 10 outfits to fill your days with joy and colour.

I've worked on the basis that you own a pair of jeans, and perhaps a pair of sneakers and some smarter shoes. But everything else is down to those 10 items. As it turned out, far more than 10 outfits is possible with the items I've picked, but I figured 10 was enough to get you started (and I was reasonably sure the design team at HQ would disown me if I asked them to create 27 outfit images).

If you're contemplating your own wardrobe revamp, or have recently had a colour analysis and want to start with a few key pieces, here are my top tips for picking the items which will become true wardrobe heroes and mix and match almost endlessly:

  1. Pick one 'neutral' (it doesn't need to be a neutral - you might opt for True Red, for example) to base your outfits around - everything you choose needs to match easily with this neutral. For my picks below (for which I've used the Spring palette, but of course this exercise is possible with any of the four seasonal palettes), I've opted for Bright Navy as my neutral.
  2. Don't be afraid of colour + colour. Some of my combinations rely on wearing a couple of brights together, but don't be shy. The weather's warming up and people are ready for Spring to, well, spring, so a bit of colour will never be unwelcome. Where I've gone truly bright, I've made sure the colours tone together (for example, the Breton Stripe Top in Canary Yellow tones with the Cashmere Gauze Stole in Apple Mint) so although both colours might be positive, they aren't overwhelming.
  3. Don't be afraid of prints. They will tie your new capsule wardrobe together, especially if they pick out colours from other pieces you have selected (for instance, the Tulip Tilly Dress in my selection harmonises beautifully with the Verona Cardigan)
  4. Stick to your wow colours. This means getting comfortable with your seasonal sub-type and choosing colours that fall within that - you can read more about seasonal sub-types in this blog post. This means that everything is going to harmonise totally effortlessly, and also that your new capsule wardrobe will make your eyes sparkle and your skin glow, and what better way to launch into spring than looking and feeling your best?

* Style notes*

It is apparent how much variety - in colour, style and formality - is possible with even just ten items. From tonal looks (remove the jacket from Look 1 and the scarf from 3 and you have not just tonal but positively monochromatic) to colour pop (6 and 7) to full on colour all the way (9 and 10). There's also a mix of casual outfits as well as more formal ones - remember, no parties doesn't mean you can't wear your favourite dress!

So go on, see what you can do with your own 10 items! And if you haven't already, do come along and join the new Kettlewell Colour Club to share your own spring ready capsule wardrobe.

DeborahHarding on Jul 18, 2020 2:16 PM

Hi , this is my first week as a kettlewellian. I'm wondering if you plan to repeat this with the new season's items. I'd find it so helpful as I start building a capsule wardrobe.

Janel did your on on Apr 19, 2020 4:53 PM

I did your on line quiz and my style is pixie but l've been unable to find info about this on your website. Please help.

Kettlewell Colours: Here is the link to the Pixie style personality info:

Olwen on Apr 12, 2020 11:30 AM

I love pieces like this - no matter how organised or imaginative you are, a fresh pair of eyes really can give you a great new idea! But for those starting off, what two or three pieces would you recommend? For me, it would be one printed dress, one short wrap, and one camisole.

Olwen on Apr 12, 2020 11:27 AM

I don't know if this is possible ..... But any chance you could raffle off seven (each day of the week) Florence Infinity Scarves to proven nominated frontline NHS doctors and nurses? I would happily pay for one of those scarves if you can organise .....

Heidi on Apr 11, 2020 10:46 PM

Love love the summer capsule wardrobe your fabulous thank you

Linda on Apr 11, 2020 7:42 PM

I find the capsule wardrobe blogs really helpful and just gives some really great ideas for putting together different looking outfits.

Lorraine on Apr 11, 2020 2:21 PM

Thank you for including the other seasons, especially mine - Autumn!

Lara on Apr 09, 2020 8:58 PM

This is brilliant, thank you. How about a capsule wardrobe with pieces for a bottom heavy figure and another for a top heavy figure, please?

Lorraine on Mar 25, 2020 10:11 AM

Good blog. Always useful to have advice for a capsule wardrobe. Please can you do this for the other seasons as well. I'm an Autumn. Thank you.

Carol Dempsey on Mar 24, 2020 10:53 PM

Would love to see an Autum wardrobe

Marie Dunn on Mar 23, 2020 3:59 PM

Refreshing to see what you do with colour. Opens up all sorts of possibilities. Exciting.

Eva on Mar 23, 2020 12:54 PM

Thank you for this practical bunch of ideas

Denise on Mar 23, 2020 11:26 AM

Please please do a capsule wardrobe for each season.

Sheila on Mar 22, 2020 8:12 AM

What a great and inspiring idea Jo. There has never been a better time than this enforced isolation to overall our wardrobes and experiment putting together some eye catching outfit to lift everyone’s mood thank you

Margo on Mar 22, 2020 12:30 AM

This is a clever wardrobe. I’d love it if you would put together an Autumn capsule wardrobe. Pleeease.

Antonia on Mar 21, 2020 9:28 PM

This is brilliant. Would love to see this done for each season.

Sue H on Mar 21, 2020 5:05 PM

I love these capsule blogs Jo and second Caroline’s challenge as I am starting on a capsule and I am trying to keep within my budget. I tried to create this capsule using summer colours but It is not so easy.

Maud on Mar 21, 2020 4:58 PM


this capsule wardrobe looks good all in spring colours ! Will you do one for each season ?

Pamela Pollard on Mar 21, 2020 2:29 PM

I enjoyed reading this article. What 10 items would you suggest for a Winter Sprinter pear shaped 63 year old?

BEVERLY ELLIOTT on Mar 21, 2020 2:02 PM

Thanks for this, really interesting and shows just what can be done. But, like Caroline Norris, how about a future blog with a smaller budget please.

Jackie on Mar 21, 2020 12:16 PM

Thanks for cheering us all up. The sun is shining, the daffodils are waving in the breeze; let's enjoy this day and put on something cheerful even if our friends will only see us via Skype!

Caroline Norris on Mar 21, 2020 11:37 AM

Thanks Jo, I think these capsule wardrobe blogs are great for sparking ideas about how to put clothes together & showing how a couple of small changes (shoes/accessories) can really change an outfit. And I recognise that the expectation isn’t for us all to immediately buy £600+ worth of KW clothes , tempting as that is!

However, I have a challenge for you for a future blog - for a new customer with a budget of £100-£150, what would you buy to achieve most flexibility with your existing wardrobe, some of which may be the wrong colour but can’t necessarily be immediately replaced?