about us

Image of Melissa Nicholson
Once I'd discovered the undeniable power of wearing my best colours, I wanted to share the magic and help others find their colour confidence

In 2004, I decided to come up with a solution to something that had been frustrating me for years: not being able to shop for my best colours all year round. While in May I could buy the gorgeous Spring greens, pinks and yellows identified in my Colour Analysis, I’d be hard pressed to find them in the depths of winter. And if I felt that way, surely other women did too. So along with my husband John, we launched Kettlewell – an online one-stop shop for women who love to wear colour.

Today, from our Somerset HQ, we sell everyday wardrobe essentials in 300 shades to women across the world. We believe that looking good in your colours starts with an ethical wardrobe so we only work with small, family-run factories who look after their employees and suppliers who source sustainably, and we strive for the very highest standards in our clothes production.

To help you make good choices, we are with you every step of the way on your shopping journey, guiding you towards your best colours and most flattering shapes through our Blogs and online Style and Colour Quizzes, helping you to put together harmonious colour combinations. We want you to look and feel fantastic in your best colours and build that perfect wardrobe of pieces you will return to year after year. 

Reasons to love Kettlewell